The World I Nose, An Introduction

Finally, it is running.  Combining the two things I like - fragrances and travelling, let me share with you my life as a traveler and as a professional in the fragrance industry. Through the sense of smell, I will leave behind scent trails that you will hopefully enjoy.

By the way, this might be the first and last to post a blog that is not bulleted or itemised.  I personally do not like reading long blog entries. I want something straight to the point, less sentences and very readable.  I have attended a 2-day seminar in SG about action writing and how things should be very easy to read. Hence, from this day forward, you'll see bullets.

Also, as I manage to improve the blog, an olfactive meter will be setup very, very soon - graphics, details and ratings will be explained in a separate blog. Watch out for that!

As starter, may here are some of the things you'll expect here:

Objectives of The World I Nose

1. Follow my scent trails - scent description of my destinations, food I ate, and activities I did.
2. Connect the audience to the things I like and will discover through the olfactive sense.
3. Provide useful information about the world of fragrances
4. Travel and change the world one scent at a time (LOL)

I have been in the fragrance industry for 8 years. I do know more than most people. I am not a scent designer, fragrance evaluator or perfumer. Hence, please bear in mind that I may not use the right words or even molecule names to describe the scent I smell. But I know how to connect the scent to common consumer knowledge on fragrances.

This is The World I Nose.