DKNY My NY

From wwd.com

Staying true to its DKNY nature, My NY is a sweet fruity, endearing and charming fragrance.  The fruity raspberry notes bursts with a heavy patchouli and vanilla fragrance, which gives it a distinction from Be Delicious collection.  My only issue is the use of too strong patchouli and Egyptian jasmine notes. Although, most likely they are trying to reach those young females looking for something more fashionable and edgy as that of NYC.

Using Rita Ora as the model, it obviously targets the market of DKNY - young, edgy, fashionable females.  And the use of vanilla and raspberry notes is a dead giveaway that, indeed, DKNY is staying true to its fragrance line target market.

I am still bothered by the patchouli. :-) I am not sure if the sweet fruity notes are mixing well with something heavy and warm like patchouli and vanilla.  Nonetheless, I still think this is a wonderful fragrance, especially to the fans of DKNY fragrances - a considerable level up.


OLFACTIVE RATING : Scent Neutral (3)
RECOMMENDATION : perfect for young females looking for something heavy, edgy and fashionable
IDEAL TIME OF WEAR : night
IDEAL SEASON : any